Our Ethos

Our Vision & Mission

  • Our vision is to positively influence this and future generations to be informed and responsible users of digital technology.
  • Our mission is to promote the safe and responsible use of all forms of digital communications and social media through education that is research-based and pro-technology.

Our Core Values

  • We take a positive, developmentally appropriate approach to the information in all presentations, materials and on-line resources.
  • Our work reflects in current research, evolving practices and be practically oriented.
  • We seek to understand and incorporate the perspectives of children and youth concerning their experiences of digital life (online lives).
  • We engage parents, caregivers, professionals and religious bodies to be resources to children and youth in safely and responsibly navigating their digital citizenship.
  • We adhere to the values and principles set out in the United Nations Convention on the Rights of the Child
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